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There may be a polar vortex freezing more than half the country right now, but don’t lose heart, we’ll be...

It’s no secret that minnow shaking has become one of the most popular techniques in all of bass fishing. If...

A Chatterbait (AKA bladed jig or vibrating jig) is one of the most beloved “power fishing” lures in a bass...

If you’re new to fishing, selecting your first rod can be a bit overwhelming. Even if you’ve fished a lot...

It’s not secret that the fuzzy dice/fuzzy worm style of baits made a massive splash at ICAST 2025. A technique...

New year, new gear. It’s officially 2026 and we’re committed to bringing you even more bass fishing gear guides this...

In the market for a new casting reel? Looking to upgrade your lineup with a higher quality casting reel? Then...

Let’s talk reels. More specifically… spinning reels. As someone who lives in Wisconsin, a spinning combo has always kind of...

‘Tis the season… of new fishing gear. There’s really no better time to stock up on new rods and reels...

Need some last minute Christmas ideas for the bass angler in your life? Look no further. The truth is, buying...

Today, we’re talking casting reels. With the weather getting colder, and Christmas right around the corner, now’s the time to...