Eric Church fans, you know who to root for.
Iconic outdoors brand Field & Stream, as well as Chief’s on Broadway, the downtown Nashville bar owned by Church, have teamed up to sponsor the #67 car of 23XI Racing driver Corey Heim in the upcoming Cracker Barrel 400 NASCAR Cup Series race at Nashville Superspeedway.
It will be the second time Chief’s has been on the car for Heim, after sponsoring the part-time driver last year at Nashville in this beauty:
And this year, Field & Stream will be coming along for the ride.
Of course the legendary outdoors brand is also owned by Church, along with fellow country star Morgan Wallen. And the matchup between NASCAR, the outdoors and country music seems like a no-brainer, so much so that Field & Stream has also signed on with 23XI as an official partner.
The brand will serve as the primary sponsor for the #67 car at Indianapolis for the Brickyard 400 and the fall race at Charlotte Motor Speedway, as well as teaming up with Heim and 23XI Racing for digital content throughout the year promoting the great outdoors.
Speaking on the partnership, Field & Stream president Gregory Gatto emphasized the shared values between their brand and NASCAR fans:
“Field & Stream is proud to partner with 23XI, Corey Heim, and Chief’s for race weekend in Nashville. NASCAR fans share a deep connection to tradition, family, and the outdoors, and this collaboration gives us a natural way to bring our storytelling and values to that audience.”
And 23XI president Steve Lauletta expressed his excitement for the opportunities the new partnership will allow them to bring to fans:
“We’re honored to welcome a heritage brand like Field & Stream to 23XI. Through this partnership, fans will have the opportunity to step into the outdoors with Corey, thanks to Field & Stream’s best-in-class outdoor lifestyle media platform, which will showcase unique stories and locations beyond the racetrack. We look forward to kicking things off in Nashville and collaborating with even more partners there for another great race weekend.”
The partnership kicks off on Friday night of the Nashville race weekend with a Field & Stream takeover at Chief’s, featuring appearances from drivers as well as giveaways. All three of the team’s drivers will appear on the Music Row Happy Hour on SiriusXM, which broadcasts weekly from the Neon Steeple music venue at Chief’s, and the bar will also host an invite-only party for the team’s partners.
To celebrate, Field & Stream is also offering fans the chance to win an ultimate race weekend package, complete with two tickets to Field & Stream’s Lounge during the 23XI takeover at Chief’s on Friday night, a 23XI experience for two at Nashville Superspeedway during the race on Sunday, a 3-night hotel stay in Nashville, a $1,000 gift card for travel expenses, a $200 gift card to fieldandstream.com, and a 1-year premium membership to Field & Stream 1871 Club.
Heim is an up-and-coming star in NASCAR, having won the 2025 Truck Series championship with an absolutely insane 12 wins. And while he’s only racing part time in the Truck Series and hasn’t competed in two races in 2026, he’s STILL sitting at third in the standings with two wins in 4 starts.
It’s clear that 23XI Racing is big on Corey Heim and has been working to get him more time in the Cup Series with two starts already this season. And in his four Cup Series starts last year, Heim managed to score a best finish of 6th last fall at Bristol while also getting a top-15 finish at Kansas Speedway in the spring.
Having such an iconic brand come onboard obviously means a lot to Heim:
“As I continue to learn and grow as a NASCAR driver, this opportunity to work with such a well-known and respected brand means a lot to me. I’ve always enjoyed activities like fishing, and I’m excited to expand my outdoor skills and share those adventures. I know that with Field & Stream, we’ll have some fun this season, on and off the track.”
There’s no doubt Eric Church fans will be cheering for him in Nashville.
