The late, great Joe Diffie would be proud…
We all know and love the iconic limited edition Busch Light corn cans, as they give us all a refreshing and unique new look to head into the summer.
However, Busch Light has upped the game this year, as they’ve unveiled their brand new “For The Farmers” cans, teaming up with John Deere.
The new cans are good ol’ John Deere green, with the Busch Light logo on the front, and a John Deere tractor on the back, along with the Deere logo.
Not to mention, it’s all for a great cause, as the two are joining forces to benefit Farm Rescue, a non-profit that provides immediate aid to farmers who’ve experienced hardship, in an industry that’s struggled over the years.
The fresh new cans will be hitting shelves May 16th through July 3rd, with consumers able to purchase 24 or 30 pack 12 oz. cans.
Krysten Stowe, Head of Marketing for Busch Family Brands, discussed the new partnership:
“We knew that John Deere was the perfect companion to join forces with us as we bolster our shared efforts to support the farming community that is so important to us.”
Jenny Ose, Director of Marketing, Agriculture and Turf, John Deere, added:
“This collaboration presents an exciting, valuable opportunity to celebrate farmers, the ag industry as a whole and the important work of Farm Rescue.
We’re thrilled to be part of this campaign because it supports Farm Rescue’s mission and our farming communities across America.”
For each case sold, Busch Light will donate $1 to Farm Rescue, up to a maximum of $100K, with John Deere matching the beer brand’s donation. The company has contributed over $750,000 in donations since beginning their partnership in 2019.
On top of that, fans are invited to the free Cornfield Cornhole Consumer Event on Saturday, May 21, in Big Bend, Wisconsin. A John Deere tractor and ground-posted slingshot will launch hay bales across a cornfield to an oversized cornhole board.
Along with that, attendees can also play normal cornhole, and two lucky winners will get to compete in the oversized cornhole event.
Make sure to check out the Busch Beer Collection from Whiskey Riff Shop:
Cue up the Diffie.
