They played together for years in college at Appalachian State University, appearing at local bars in Boone every weekend for a long time. You even see the news station in the beginning of the video, Kappy News, named for Luke’s manager.
One of my favorite parts of the whole video is the shot of Woodlands BBQ, which is where Luke and Eric Church used to playback in the day before they made it big in country music. It’s also one of my favorite restaurants ever, and it’s nothing fancy, but if you’re ever in the North Carolina High Country, it’s a must-try.
The video actually first premiered right before the CMA Awards in 2021, and because the song was unreleased at the time they filmed everything, they had to keep it top-secret and shoot at an abandoned warehouse on the outskirts of Nashville.
For Adam’s part in the video, they headed to his home in Boone to film and also included his wife and young daughter, Lilly, which he was thrilled to be a part of:
“It couldn’t be more of an honor for me and my family to be a part of Luke’s journey and to be in the ‘Doin’ This’ video.
Some of the best times of my life were hanging out beside of Luke on a barstool just jammin’ for the App State crowd.”
They had to play Teletubbies on his phone to keep Lilly entertained while filming, and later replaced the phone screen footage with old home video of Luke and Adam.