Victoria’s Secret is about to look completely different.
And that means that yes, the iconic Angels are on their way out.
The company is starting a new marketing effort called “VS Collective,” which according to their website, is all about inclusion:
“These extraordinary partners, with their unique backgrounds, interests and passions, will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally to support causes vital to women.”
They’re also launching a campaign to raise awareness for women’s cancer, The Victoria’s Secret Global Fund for Women’s Cancers.
The new faces that will represent the company include US Women’s Soccer star Megan Rapinoe and Priyanka Chopra Jonas, along with five other woman:
To be honest, I’m not really sure how this will all play out.
It does seem like the company did need to do something at this point by including a broader range of women and body types (especially considering their competitors like Aerie started doing this years ago), but the sexy image and the supermodel Angels are what made the brand what it is.
And, to completely get rid of them altogether might not be the best idea, seeing as many women actually liked them and felt empowered by that, too.
It kind of seems like the most inclusive thing would’ve been to include all the new faces and the Angels.
So, we’ll see how it will go for them in the long run, but they do plan to start phasing out the Angels and phasing in the new girls now.
And that also means that the days of the iconic Victoria’s Secret fashion show are over, too. It was cancelled in 2019 and 2020 because of similar concerns with brand marketing and public perception.