Luke Bryan Launches “Two Lane Hard Seltzer” Because Of Course He Did

Luke Bryan sitting at a table

Luke Bryan is launching a hard seltzer… shocker.

Just in time for spring, Luke Bryan is back with his Two Lane Lager, but he’s also bringing another beverage into the mix… hard seltzer.

Luke teamed up with Constellation Brands back in early 2020 to introduce “Two Lane Lager,” but had to take a pause in production after the pandemic hit. Now, Two Lane Lager is back on shelves in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina, and Virginia, and will be joined with “Two Lane Hard Seltzer” today.

The seltzer was first released in Georgia, and now will be available to all in the southeast.

Luke Bryan had this to say about the release:

“It’s no secret that I love a good time, and I’m also deeply connected to my roots. Two Lane has found the perfect balance, combining my celebratory approach to life and my connection to home.

I’m very excited that Two Lane is back on shelves, and I can’t wait for people to get their first sips of Two Lane Hard Seltzer. It’s a great compliment to the lager, and I hope ya’ll love it as much as I do.”

The flavors themselves take Bryan directly back to his home state of Georgia, with flavors such as Cherry Limeade, Peach Tea, Blueberry Lemonade, and Watermelon Punch.

Jim Sabia, executive vice president and manager for the beer division of Constellation Brands, adds:

“Two Lane is a natural extension of our high-end portfolio, and we are thrilled not only to get lager back on shelf, but also offer Two Lane Hard Seltzer to fans across the southeast… We found an incredible co-creator in Luke Bryan.

He’s down to earth and is direct in sharing his likes and dislikes, so working with him and evolving the Two Lane brand has been a really fun ride.”

Two Lane American Golden Lager has 4.2% ABV, 99 calories, 3 grams of carbohydrates per 12 oz. serving. It’s available in six-pack cans, 12-pack cans, 16-oz. single-serve cans and on draft. A 12-pack should run you somewhere around $15.99.

Two Lane Hard Seltzer has 4.5% ABV for every 12-0z. serving, 3 grams of cane sugar, 110-calories and is gluten free. All flavors come in 12-can variety packs along with 12-oz. slim cans, also in the neighborhood of $15.99. Cherry Limeade is offered in 16-oz. single-serve cans.

So if you somehow weren’t impressed with White Claw, Truly, Bud Light, Bon & Viv, Vizzy, Michelob, Corona, Coors or one of the zillion other hard seltzer brands on the market right now, maybe give this one a try.

A beer bottle on a dock



A beer bottle on a dock