Well that stinks.
Brittany Aldean, the wife of country music superstar Jason Aldean, is being sued just a month after launching her new fragrance line VADA, by a Texas jewelry and eyewear company alleging that the name violates their trademark.
Aldean launched the line of perfumes back in April, telling Evie Magazine that she wanted to create fragrances for “the woman who is rooted in red, white and blue and has good values. Maybe she’s raising a family or building a career but is faith-based.”
She chose the name VADA after her grandmother, whose name was Louvada, and filed for a trademark for VADA as it relates to fragrances on February 23, 2026. VADA has launched three different scents so far. (I just looked at the website and holy cow, I didn’t realize perfume was so expensive. It’s $98 a bottle, and looking at other perfumes it seems like that’s a reasonable price, but obviously I’m a dude so I had no idea the ladies were dropping that much to smell good. Sorry, just took me by surprise).
Anyway, not long after launching her brand, a lawsuit was filed in the federal court in the Western District of Texas by a company called Vada, LLC, alleging that Aldean’s brand infringes on their trademark.
According to the complaint obtained by Whiskey Riff, Vada was founded in 2013 and, coincidentally, was also named after the founder’s grandmother Vada Joy. The brand “offers a curated selection of vintage and antique jewelry pieces and custom designs,” and expanded into eyewear in 2020. Vada, LLC filed a trademark for “Vada” for use with jewelry on April 28, 2026.
Vada launched a scented candle in 2022, and the complaint alleges that since then has been working on a fragrance line that is expected to launch in the last quarter of 2026.
The brand is said to have nearly $8 million in sales, and has partnered with influencers and celebrities like Usher, Bad Bunny, Hayley Williams and Leon Bridges.
The complaint says that since launching the brand, VADA perfume “using the celebrity status of their principal, Brittany Aldean, have already developed a larger audience in just a few weeks.” And they also claim that at least one model and several customers have reached out because they were confused about the perfume brand, “thinking that Defendants’ launch was actually Vada launching a new fragrance product line.”
Vada sent a cease and desist to Aldean’s company a day before it was set to launch, claiming that the perfume falls into the same “genre of goods” as the jewelry, eyewear and candles offered by the Texas company. But attorneys for VADA and Aldean’s company point out that there are already several companies using the trademark “VADA” or some variation on various goods, including clothing, jewelry, and health and beauty spa:
“The term VADA in connection with jewelry and related “lifestyle products” is diluted and entitled to little protection.”
It appears that prior to the lawsuit being filed, emails were exchanged between the parties to discuss a resolution, but Vada, LLC decided not to wait and went ahead with filing their lawsuit.
The complaint asks for an order finding that Aldean’s company has infringed on Vada, LLC’s trademarks, as well as monetary damages and, interestingly, ordering Aldean to transfer her website and social media handles to the jewelry company.
Vada, LLC also asked for a temporary injunction prohibiting the perfume company from operating under the name VADA, which was denied without prejudice until Aldean’s company has a chance to respond.
As of right now, Aldean’s VADA has not filed a response to the lawsuit. We have reached out to VADA for comment, and will let you know if we hear back from them.
