A full-circle moment for the Post family.
Post Malone is set to headline The Salvation Army’s Annual Red Kettle Kickoff Halftime Show during the Dallas Cowboys’ game against the Kansas City Chiefs on Thursday, as the Cowboys will take on the Kansas City Chiefs tomorrow, Thursday, November 27th at 3:30 PM at AT&T Stadium, which will air on CBS, and I’m sure it will be a surreal moment for Post and his entire family.
Post’s performance will be extra special consider he is a Texas native and huge Cowboys fan, and his father actually worked for the Cowboys and managed concessions when Post was a kid.
Of course, he says it’s an honor to be part of the show this year:
“I’m from Texas. I grew up a Cowboys fan and have been watching this halftime show for years. It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people.”
And for his father, Rich Post, who raised Post Malone, whose real name is Austin Post, to be a Cowboys fan, it will be an incredibly special moment.
In an interview with NBC DFW, Rich explained that it’s beyond what any of them could have imagined when Post started his music career, and especially when he started his job with the Cowboys:
“It’s just beyond something that we could’ve imagined when he started this musical career, or I started my job with the Dallas Cowboys.”
From 2005 to 2019, Rich was the Cowboys’ Assistant Director of Food and Beverage, starting at Texas Stadium and then moving over to AT&T Stadium once that was built.
He says the only rule in his house was that you “have to be a Cowboys fan”:
“There was only one rule in my house, and you had to be a Cowboys fan. You could be whatever else you wanted to be in life, but I don’t know that I could’ve taken family members in my house cheering against the Cowboys.”
Rich says his son attended tons of Cowboys games and Christmas parties growing up, and during a special one in 2015, Posty did an impromptu performance of his first mega hit, “White Iverson” for all the players and staff:
“Quite a moment for the Post family with all the Cowboys players and personnel videotaping my kid up on stage doing his hit at the time, ‘White Iverson.'”
Of course, Post first shot to stardom with his breakthrough single “White Iverson,” which gained traction naturally after he uploaded it to SoundCloud in 2015. It quickly gained millions of plays, leading to Post signing a record deal with Republic Records. It’s pretty cool to think about him playing it at this Christmas party right before his career exploded, and cut to less than ten years later, he’s playing the Cowboys Thanksgiving halftime show.
Earlier this week, Cowboys owner Jerry Jones recalled in an interview with Athlon Sports that Post used to sleep in Texas stadium when he was a kid, because his parents split up when he was young, so when he was with his dad while his mom was at work, he would sleep in a cot at Texas Stadium until his mom could come pick him up when he got off work.
Jones said for four or five years, his dad, Rich, would bring him to work when he had late nights and let him go to bed so he could get enough sleep. He said there was about a four or five year stretch that he would sleep there every night:
“You know his background. He used to come over every night and sleep in Texas Stadium. And he slept over there for years, because his mother was working. And then she would finish her work and then he’d go home.
Oh, yeah, for several years. Probably four or five (years). Had a cot for him and he slept.”
It’s no wonder he’s such a big fan of the Cowboys now…
Of course, this Thanksgiving will look quite different for Rich after spending 14 Thanksgivings running around the stadium, as he watches his son perform while enjoying a full Thanksgiving meal from a suite, which he says will be much “cushier” than what he’s used to:
“Get a turkey and some stuffing and mashed potatoes and enjoy all that all those fans got to experience the 14 years that I worked there.”
It’s such a cool story, and I know this will be a day that both Posty and his dad remember forever… it’s really beyond a dream and such an incredible journey.
There have been so many great Thanksgiving halftime performances during the Dallas Cowboys game over the years, but this will certainly be the most personal one yet, making it that much more special for Post and all the Cowboys fans. While I can’t say I’m cheering for either team during this game, I’m certainly looking forward to watching Post do what he does best. This time, in front of the Cowboys players, staff, and millions of fans all over the world.
Never give up on your dreams, kids…
