Please tell me this Jim Harbaugh-starring ad vehicle wasn’t the product of an AI script! Because damn, Harbaugh was showing off some serious acting chops in a commercial for Perplexity AI, where he stars as himself giving a press conference as Los Angeles Chargers head coach.
Instead of over-explaining like I can tend to do at times, you tell me if Harbaugh comes across as more normal in this commercial, or when he’s discussing his dismay about not being trapped on an elevator with Chargers quarterback Justin Herbert and other players.
Elite galaxy brain stuff from Harbaugh here 🥴
“Just missed it. Wish I was there.”
“Who’s got it better than those guys stuck in that elevator?”
What planet is this dude from? 😂 https://t.co/S0Muivf7x2 pic.twitter.com/kQpES1lYIX
— Mat Smith (@RealMatSmith) August 25, 2024
LMAO. Funnily enough, Harbaugh spoke not long ago about how Herbert is so smart that he more or less has a computer chip for a brain.
Jim Harbaugh on Justin Herbert: “He’s like a human computer chip.” pic.twitter.com/lnte1tM0da
— Ryan DePaul (@RyanDePaul) September 4, 2024
Was Harbaugh foreshadowing his AI tech commercial and the role he played in it with this Herbert remark? If so, that’s some of the most genius foreshadowing of a marketing campaign I’ve ever seen. A lot of folks write off Harbaugh for how weird he comes across as a person, but damn, talk about thinking eight steps ahead. Maybe that’s why he’s such a masterful tactician and leader of football-playing men.
Regarding the ad itself, it’s well worth watching, even if it’s a bit confusing. I thought for a second that Perplexity was some kind of electrolyte/magnesium-infused smart water type of drink and that the message would be all about staying hydrated amid intense humidity. But nope! Plot twist! We come to find out that Harbaugh drank a liquid straight out of Skynet that infused him with expertise on the Punic Wars, niche ramen knowledge, and of course, a callback to his famous quote about how chickens are nervous birds.
I really don’t think AI could’ve scripted this. Maybe the liquid transferring into sudden knowledge a la the Limitless pill is a logic stretch a nefarious AI entity would consider high art, but the commercial comes across as one of human ingenuity and creativity. Even though, you know, Perplexity is conspiring to help the machines take over and plunge us into a Terminator/Matrix-esque dystopia. JKJK. I’d like to think AI will solve a lot of problems our shortsighted politicians on both sides of the aisle and unscrupulous business elites refuse to give credence to. That’s a whole other can of worms.
Good for Harbaugh getting in front of the camera out there in Los Angeles. If he weren’t such a Football Guy, Harbaugh just might’ve been cut out for Hollywood. Who’s got it better than the 1-0 Chargers and Harbaugh right now? Almost nobody!
Jim Harbaugh got a game ball after his first win in LA ⚡️
(via @chargers)pic.twitter.com/nN3xjyhMPN
— NFL (@NFL) September 9, 2024
Jim Harbaugh has high praise for the @chargers organization:
"The culture's already set. I realized early I am the lucky one to be here." pic.twitter.com/x42GospSfO
— Herd w/Colin Cowherd (@TheHerd) September 9, 2024
