Busch Light is out here proving they’re the beer for the people once again.
In their latest campaign, Busch Light has teamed up with Top Chef alum Carrie Baird to create a brand new Busch Light inspired delicious recipe, the Busch Light Beer Bratwursts with Spicy Peach Salsa.
And on top of that, you can cook them in a Busch Light Solar Cooker as well.
The purpose behind the campaign is to raise awareness for fire safety, in an effort to minimize the amount of wildfires that have plagued this nation for quite some time now.
One of the main states that’s been severely impacted by wildfires is Colorado, and Busch Light is distributing a number of Busch Light Solar Cookers to those in the state.
They’ll be available every weekend from August 17th through Labor Day at select fire departments across Colorado.
Krystyn Stowe, Head of Marketing for Busch Family Brands at Anheuser-Busch weighed in on the new campaign:
“The impact of forest fires has been devastating to America’s great outdoors, with the threat continuing to increase each year. As the beer brewed for the great outdoors, Busch Light feels an obligation to contribute to the conservation of our nation’s tree-lined vistas from the threat of forest fires.
By making the Busch Light Solar Cooker freely available and accessible to Coloradans this fall season, we hope to directly decrease the number of fires caused by humans, ensure people respect no-flame laws and provide education on the ingenious ways to safely enjoy and protect the great outdoors.”
Baird also discussed the free recipe:
“This recipe is a must-try for anyone looking for a simple and delicious meal to enjoy with a cold beer while on an outdoor adventure. As a Coloradan and outdoor enthusiast, I know firsthand how fire bans across the state can put a damper on the campfire cooking experience.
Fire is a very real threat to our landscape, so Busch Light’s initiative to distribute free solar cookers that harness the sun without an open flame, serves as a clever solution. Using the solar cooker preserves that special moment during the camping experience when you reward your group with a hot meal, while also being a preventative measure with fire safety in mind.”
Busch Light has also pledged a cents-per-case donation to Colorado now through September 15th.
The Busch Beer Collection From Whiskey Riff Shop
As the Whiskey Riffers know, we kicked off 2022 with our Busch Beer launch.
These are the best Busch designs you will find anywhere (seriously, we’re not biased), and there are plenty more to come.
Since launching, they have quickly become some of our best-sellers at Whiskey Riff Shop, so it was time to highlight some of these head-turners.