PBR Has An…Unusual Suggestion For People Who Are Doing Dry January: “Eat A**”

Two cans of ice cream

I don’t know why people would decide to do dry January voluntarily.

I was thinking about it yesterday as I was hungover in bed from three straight nights of drinking like I was in college again, and this is by far the worst week of the year.

The holidays are over, everybody’s hungover and dreading going back to work, college football season is basically over (unless you’re an Alabama or Georgia fan, because those are the only people excited about the championship game this year), and the weather sucks.

It’s the perfect time to drown your misery, yet for some reason people are always on their “new year, new me” bullshit and decide that they’re going to give up alcohol for the month.

Hard pass.

Well if you ARE for some reason doing a sober January this year, Pabst Blue Ribbon, the classic American beer, has an…unusual suggestion for you to replace all that alcohol:

Graphical user interface, text, application, chat or text message

Umm…everything ok over there, PBR?

The tweet has (unsurprisingly) already been deleted, but the responses were hilarious while it lasted.


Graphical user interface, text, application

There was also speculation that this was somebody at PBR’s way of pulling an Antonio Brown and going out in a blaze of glory.

Whatever the case, somebody check on the fine folks over there at PBR. Maybe give them a beer so they don’t have to…well, you know.

Either way, somebody’s either getting fired or getting a raise after this one.

UPDATE: dude got fired…

Pabst Blue Ribbon VP of Marketing, Nick Reely, released the following statement:

“We apologize about the language and content of our recent tweets. The tweets in question were written in poor judgment by one of our associates.

In no way does the content of these tweets reflect the values of Pabst and our Associates.  We’re handling the matter internally and have removed the tweets from our social platforms.”

I mean, yeah… kicking off the new year with a rogue tweet about eating ass is probably poor judgement BUT… heading back to work after the new year, miserable, still hungover, we were all looking for a reason to start the day with a smile.

Thank you.

A beer bottle on a dock



A beer bottle on a dock