The stamp of approval from Chief.
Corey Heim scored an incredible win in the Brickyard 400 at Indianapolis Motor Speedway this past weekend, his second career NASCAR Cup Series win in only his 15th start in the series. What really makes the feat nearly unrivaled in NASCAR history, though, is that Heim isn’t even a full-time driver yet: The 2025 NASCAR Truck Series champion is driving part time this season before going full time in 2027 with 23XI Racing.
His win also happened to be the first win as primary sponsor for Field & Stream, which signed on as a partner for 23XI Racing earlier this year.
It was the first win for Field & Stream, though one of their owners in Morgan Wallen has already scored another big win in motorsports. The iconic outdoors brand is owned by country music superstars Eric Church and Morgan Wallen. And this year’s Indianapolis 500 winner, Felix Rosenqvist, also happened to be driving a Morgan Wallen-sponsored car.
Rosenqvist, who’s now in his 8th full-time season in the IndyCar Series, scored his first win in the Indy 500 earlier this season in a car sponsored by Sirius XM to promote Morgan’s channel, Morgan Wallen Radio, that launched earlier this year.
The car featured the radio station’s logo, complete with Morgan’s name in camo inspired by his love for the outdoors:
The Morgan Wallen machine is lookin’ fast folks 💨#MorganWallen // #Indy500 pic.twitter.com/nIQdGCm111
— Meyer Shank Racing (@MeyerShankRac) May 24, 2026
Here’s a look at Heim’s awesome Field & Stream paint scheme:
Holy 💩! WINNERS at the Brickyard!!! @23XIRacing @FieldandStream pic.twitter.com/ABJbsER1jN
— Corey Heim (@CoreyHeim_) July 27, 2026
The Morgan Wallen machine is lookin’ fast folks 💨#MorganWallen // #Indy500 pic.twitter.com/nIQdGCm111
— Meyer Shank Racing (@MeyerShankRac) May 24, 2026
Eric took to Instagram to share a rare post talking to the camera, where he congratulated Corey Heim and the entire 23XI team for everything they accomplished, and he revealed that he “blew [his] voice out screaming” while watching the exciting race with his family.
Eric also noted that he looks forward to “doing it again” at the Bank of America 400 in Charlotte in October, where Field & Stream will once again sponsor Heim’s Cup Series car:
“Wanted to say congratulations to Cory Heim, and the 67 Field & Stream car. It was unbelievable, did an unbelievable job driving that car and wining the Brickyard. It was fun to watch and you wheeled the hell out, especially hose last 30 laps. But it was a big kick for me and my family, and I blew my voice out screaming.
Wanted to say congrats Cory, and there will be many more of those. I look forward to doing it again in Charlotte in October, we’re gonna tee it back up, try to win that one as well. So just wanted to say congratulations.
Also wanted to thank everybody, not only at Field & Stream, but at 23XI racing. They’ve been incredible partners and it was just an incredibly fun day for me and my family. So congrats bud.”
Looks like Eric is enjoying a gorgeous North Carolina mountain summer, too… just look at that view behind him:
