Luke Bryan’s annual party on the beach is getting another edition.
The “Play It Again” singer is gathering some friends and heading back to Mexico’s Moon Palace Cancún for an all-inclusive country music festival. Bryan’s yearly get together south of the border has become one of the premiere and longest running events of its kind, and this year, it’s set to feature other artists like Thomas Rhett, Hardy, Brothers Osborne, Gavin Adcock, and many more. The event is set to take place January 13 through January 16 of 2027.
Bryan shared the news of the festival’s return not too long ago, excitedly announcing that Crash My Playa was coming back for it’s 12th year:
“Can’t wait to head back to paradise January 13-16, 2027 with Thomas Rhett and Hardy and a whole bunch of friends for Year 12 of Crash My Playa. Four days of great music, good times, and the best fans in country music. That’s what it’s all about.”
The beachfront stage with a view of the Caribbean Sea will be rocking coming January of 2027, and those that choose to attend will be treated to an all-inclusive vacation that includes live performances, activities with artists, pool parties, late-night shows and pretty much anything and everything else that’s at your fingertips when staying at Cancun.
Luke Bryan is certainly looking forward to the event, and he’s grateful that country music fans continue to show up year after year:
“There is no time like Playa time! It’s truly the best way to start off the year and this is year 12, which is unbelievable. It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd. Thankful for all who show up.”
And Dan Berkowitz, the founder and CEO of 100X Hospitality (which is producing the event), is also counting down the days until one of the “best events of the year” gets kicked off in early 2027:
“Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times. We’re thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special.”
For those interested in going, each event package includes everything you can think of: access to resort accommodations and all performances, round-trip airport transportation, top shelf drinks (as many as you want), all-inclusive dining, and plenty of activities and excursions. Crash My Playa will release a more detailed schedule of the tours, activities and performances that will be taking place closet to time.
The packages for Crash My Playa 2027 are already available for purchase at the festival’s official website. Those that had previously attended Crash My Playa (or were a member of Luke Bryan’s fan club) got early access to the event, but now, it’s open to everyone. More details – like booking options and payment plans – are available on the Crash My Playa website.
