There’s not much time left for Cowboy Carter Tour ticket sales to “giddy up.”
Not long after her big night at the Grammys – where Beyonce took home “Best Country Album” and “Album of the Year” for Cowboy Carter – the 43-year-old artist officially announced her Cowboy Carter Tour.
And many thought the tour would sell out instantly, much like her 2023 Renaissance Tour did. However, Beyonce has failed to sell out any of her stadium shows in the weeks since tickets went on sale, and for someone as famous and popular as the “Queen Bey,” that’s surprising.
It was initially believed that Beyoncé was only struggling to sell Cowboy Carter tickets in the international market. However, rumblings on social media revealed that domestic ticket sales weren’t going all that well either. So the situation begs the question… why are the tickets not selling like they used to for Beyoncé?
Well, there were initially rumors online placed the blame on Ticketmaster’s website crashing due to the influx of demand for tickets. Ticketmaster denied those rumors, and even released a statement clarifying that there was no website crash as a result of Beyoncé’s tickets going on sale. Some even believe that the pop-star’s PR team floated those rumors out there themselves.
And speaking of rumors floating around, there’s currently one surrounding Beyoncé’s Cowboy Carter Tour that suggests event organizers are using the excuse of a “changed stage production” to move concert goers around in each venue.
In other words, the internet thinks there’s a chance that those behind the tour realized there would be empty seats in the lower level, and saying the “stage changed” gives them the excuse to fill up those unsold tickets spots:
“Due to changes in stage production, your original seats for the COWBOY CARTER Tour will now have an obstructed view. The Event Organizer has accommodated you with new seats in a comparable location.”
Another factor playing in the low ticket sales was the initial high ticket prices. Fans that were able to get through the maze that can be buying tickets online when they first became available were stunned when they got to the end of the process and saw that their Cowboy Carter Tour tickets were going to cost them $800 to $900 a piece.
Even standing tickets reportedly skyrocketed to almost $300 when the tour first started selling tickets. And shockingly, those tickets prices have all of the sudden dropped to very reasonable levels, which had those that call themselves a part of the “Beyhive” buzzing (in a bad way). Fans paid a premium to get presale tickets and now, seats right next to theirs are selling for a fraction of the price.
Now, alleged “low demand” for Beyoncé’s tour has allegedly dropped tickets to prices as low as $20 a piece for the opening night at SoFi Stadium in Los Angeles, California.
Someone online pointed out that one singular ticket costs less than a decent meal at a fast food restaurant now… a far cry from the ticket prices that were pushing $1K a piece when they first became available.
And to be transparent, when I checked Ticketmaster, the cheapest ticket was now selling for around $50… which is still a lot cheaper than when the tickets were first on the market. When you throw in the fact that it’s the OPENING NIGHT of the tour as well, it’s certainly not a great look as far as ticket sales go.
Now, fans are left rushing to see if they can exchange their seats for better ones that are still available – if they didn’t already get an email informing them that the event manager moved them to a different spot. That’s working out for some, but others are left with extreme buyer’s remorse, and feel as though they were mislead through the pre-sale process.
At the end of the day, Cowboy Carter won Beyonce a Grammy, and was a massive cultural talking point among the larger musical landscape around its release… but… it didn’t sell well at all.
It spiked out of the gate, debuting at #1 and selling over 400,000 units in its first week, but failed to sustain any real lasting impact on the charts. It actually fell off the charts rather quickly, whereas Morgan Wallen’s last two albums are still sitting comfortably in the Top 15 of the Billboard 200. Cowboy Carter is nowhere to be found.
So while everyone got excited about “playing cowboy” around the release of the album, the novelty wore off quickly, and it got old fast. And now, the concert sales would seem to affirm that. Don’t get me wrong, the shows will probably be mostly filled, or even sold out, but if the demand was high, those prices would be MUCH higher.
It just sucks for all those fans who shelled out thousands of dollars to get early tickets when they didn’t have to…
