Choosing the right candy bar at the gas station or checkout line is pretty much an art form.
You have to gauge your mood, how it pairs with the sugary soda you are also getting, and whether you are wanting there to be a crunch or just straight chocolate.
To be honest, whatever you end up choosing can’t be all that bad (unless you pick out a Heath Bar or Almond Joy, those are disgusting), yet it does always feel like a daunting part of the convenience store visit.
I could go on and on about the intentional placement of candy bars in stores for marketing purposes, but instead of boring you with things I learned in college, I’m instead just going to focus in on one specific candy bar: the Twix.
If you somehow aren’t familiar with the scrumptious treat, the delectable candy bar impressively and tastefully brings together chocolate, cookie wafer, and caramel. You might also recognize it from their “Left Twix versus Right Twix” commercial campaigns, creating the illusion that the two that come in every pack are actually distinctively different.
They even follow through with the bit on their website, saying this about Left Twix:
“Left TWIX was created by flowing caramel into crunchy cookie, bathed in creamy chocolate. Left TWIX is in no way the same as Right TWIX.”
And then describing the Right Twix as follows:
“Right TWIX is crafted with crisp cookie cascaded with chewy, gooey caramel, and cloaked in smooth, velvety chocolate. Made in a way that is completely different from Left TWIX.”
You’ve got to hand it to them, they know what they are doing with their candy bars.
And to make things even more interesting, you’ve probably never thought much about the name, but there’s actually a reason why they call the candy bar “Twix.”
Thanks to a Twitter user firing a question right at the company, we now have an answer that we didn’t know we needed.
The user asked:
“Twix, I read that “Twix” is short for “twin biscuit sticks.” Can you confirm or deny this?”
The candy bar company delightfully responded:
“Close! It’s short for ‘twin sticks.'”
Close! It’s short for “twin sticks” ☺️
— TWIX (@twix) September 17, 2018
Mind. Blown.
So simple, yet somehow so effective. Figuring out the reason why they are called Twix is almost as enjoyable as this commercial that they released to promote their candy bar last year.
I’ll go ahead and say it: this is hands down one of the best commercials I’ve ever seen, and if there is an award for commercial equivalent to an Oscar, this one deserves it.
It’s funny, it’s smart, it’s informative, it’s short, and it sticks. The title of the commercial is “Camping,” and if you haven’t seen it yet, get ready for a real treat:
Absolute gold, especially the part where it cuts back and forth between the campers and bears talking about the “snapping.” Hilarious.
Shoutout to Twix for hitting home runs with both their candy bars (left and right sides) and their advertising, and shoutout to all of us for now knowing the reasoning behind the catchy candy bar name.
Enjoy some classic Twix from Seinfeld:
