Looks like Yuengling is partnering up with the Lone Star State.
The beer company has officially announced their new partnership with Keep Texas Beautiful, a nonprofit Texas organization that pushes Texans to keep their communities clean, safe, and beautiful.
As far as the partnership goes, Yuengling is donating $1 per Yuengling Traditional Lager case sold and aiming for a goal of $50,000 to Keep Texas Beautiful, through March 2023.
The campaign is an opportunity for the company to give back to Texas, which is the latest state to brew Yuengling’s 194-year-old portfolio of beer.
Oh yeah, and they have some SWEET Texas inspired cans coming our way as well, as well as promotional packaging on 12-pack, 12-ounce cans of Yuengling.
On the cans, you can see the shape of Texas surrounding the Yuengling logo in the center of the cans, and each can features a unique QR code. Once they’re scanned, a link will pop up about Keep Texas Beautiful, a Yuengling Clean-Up Day, as well as how to make a donation.
Debbie Yuengling, Employee Engagement & Culture Manager and sixth generation family member, weighed in on the new partnership:
“As a family-owned and operated company from Pennsylvania, we are proud to brew Yuengling in Texas and more so, give back to Texas.
As America’s Oldest Brewery, our commitment to having a beer for every taste on every occasion reflects our love of bringing people together and making a positive impact on our communities.
That is why today, we are honored to work alongside Keep Texas Beautiful and give back to the state and people that embody the meaning of community.”
Pat Pikunas, General Manager for Yuengling, also weighed in:
“The Yuengling Company is excited to launch our first Texas-specific campaign. We are proudly brewed in Texas and believe in the importance of giving back to the community.”
Suzanne Kho, Executive Director of Keep Texas Beautiful, also expressed her excitement:
“We are grateful to receive the generous support of Yuengling with the launch of this campaign through the promotional case and can packaging. These donations will enable us to continue to make Texas the best place to live, work and play.”
