Luke just announced that he has partnered with Atlas Experiences and the Wisconsin Lottery to launch the Living Lucky with Luke Combs multi-state lottery scratch and bonus drawing.
The idea was inspired by Luke’s #1 hit single and certified 3× Platinum song “When It Rains It Pours,” which was included on his 2017 This One’s For You album.
The prize announcement will take place in Nashville on February 6th, 2024, and will be centered around an intimate concert at the iconic Ryman Auditorium, where one very lucky winner will take home a whopping $500,000 (before taxes, of course).
Luke says he’s excited to bring this opportunity to his fans, and knew he couldn’t pass it up when the lottery proposed the idea to him:
“I’m truly honored for the opportunity to give my fans the chance to live out the song ‘When It Rains It Pours,’ and a shot at half a million dollars.
The lottery brought this great idea to me, and I had to get involved. Good luck to everyone!”
And of course, the Luke Combs lottery tickets will feature Luke’s face on the front of each one, so next time you stop by your favorite gas station, it might be worth checking out if you’re into it:
Then I won a hundred bucks on a scratch-off ticket…
Derek Gwaltney, Founder & CEO of Atlas Experiences, added that they wanted the prize to be like nothing else the lottery has ever done before:
“Luke genuinely hopes one of his fans becomes $500,000 richer during his performance.
Working with North American Lotteries allows us to craft a once-in-a-lifetime experience that will connect to Luke’s fans and introduce lottery players to one of the top country artists today.
The intimate cash concert with Luke is truly like no other prize.”
The Wisconsin Lottery will kick off ticket sales soon, and will be followed by 14 other state lotteries including the Texas Lottery, Maine Lottery, Vermont Lottery, Ohio Lottery, North Carolina Education Lottery, South Carolina Education Lottery, Arizona Lottery, Kentucky Lottery, Iowa Lottery, Kansas Lottery, Hoosier Lottery, Minnesota Lottery, Missouri Lottery and Nebraska Lottery over the next 12 months.
If you’re really lucky, you might just win a helluva lot more than “a hundred bucks on a scratch-off ticket,” courtesy of the man himself.