While the song typically varies some year to year, this season, they’re taking to a whole other level.
They shot the video on industrial light & magic’s cutting-edge LED sound stage using virtual production technology (recently used in “The Mandalorian”) in order to create a virtual tailgate as the backdrop to her performance to coincide with each different game across the country.
So, the video itself will look a bit different each weekend depending on the game’s location and what the matchup is.
Carrie said creating a new video for the show each year is a highlight for her:
“Shooting the new show open for Sunday Night Football is one of the highlights of my year. I just love the fact that we get to reinvent it every year.
The team behind these shoots is incredible and it’s always a really fun day, especially this year getting to work with such amazing state-of-the-art technology.”
It will also include cameos from some of the biggest stars in the NFL, which they do every year in some form or fashion, and will also feature user-generated videos from fans at their own tailgates.
Carrie shared a stunning head shot from the video shoot on Instagram with a sneak peek at her outfit, noting her excitement for the premiere in a couple weeks.
Football season can’t get here fast enough, y’all:
“Here we go — year 9 with @snfonnbc and I think we’ve created the best opener yet! We’ve got some pretty awesome technology for this one and I can’t wait for you all to see it on September 12 on @nbc and @peacocktv!”