Throw one of these on the coffee table for some instant outdoor cred.
It was announced earlier this year that iconic outdoors brand Field & Stream had been acquired by a group led by Eric Church and Morgan Wallen, which bought not only the retail side of the brand from Dick’s Sporting Goods but also the media platform, bringing the two sides under the same ownership for the first time.
Speaking on the new venture, Church recalled the memories of Field & Stream from his childhood:
“I can remember my grandfather kept a few of his favorite Field & Stream magazines on the dash of his truck. That truck took us on hundreds of outdoor adventures and I all but memorized every story and every picture on every page. They were my Bible.
It is the honor of my life to make sure that legacy carries on. It is both this responsibility to an American Icon and also to a young boy in his papaw’s truck that will be the compass that guides our steps.”
The resurrection of the brand also included the Field & Stream 1871 Club, a membership community that includes the print magazine, membership gear and other benefits. And the brand will also be launching a limited-edition apparel line inspired by Church and Wallen, as well as an outdoor music festival headlined by Church himself.
There was a ton of excitement for the revival of the iconic brand. But for longtime Field & Stream enthusiasts, having an actual magazine to read might just be the most exciting part – and that first print edition is now here.
Field & Stream announced last week that the first print edition of the newly-revitalized Field & Stream magazine went out this week to members of the 1871 Club Premium & Print tier, featuring 160 pages of stories, articles and photos – including one feature written by Church himself.
The magazine will now be published biannually, and sent to members of the 1871 Club, but if you’re not a member and just want a magazine for your coffee table, you’ll be able to order a standalone copy too.
Speaking on the rebirth of the magazine, Field & Stream Editor-in-Chief Colin Kearns said it feels like a rebirth:
“Relaunching Field & Stream in print feels like opening day in more ways than one. It’s the start of a new season and the beginning of a renewed journey with our readers. We share a deep bond with the outdoors and an unwavering commitment to this community. Together, we’re turning the page to a new chapter in the long history of F&S.”
Pretty cool to have such a classic American brand back in print once again.
