That’s a lot of lip pillows.
Tucker Carlson’s ALP nicotine pouch company is offering a big reward after a shipment of their pouches was stolen just hours after announcing the new product line.
If you’re not familiar, Tucker launched the nicotine pouches back in 2024 after a public spat with another brand of pouches.
Prior to launching his own brand, Carlson had been a vocal proponent of Zyn, often speaking about what he saw as the benefits to popping the pouches. And during an appearance on Theo Von’s This Past Weekend podcast, he offered the host a Zyn while telling him that they were “a male enhancer, if you know what I mean.”
Well Zyn, which is owned by a subsidiary of tobacco giant Philip Morris, wasn’t happy with Tucker’s claims on the product’s sexual benefits. According to Tucker, he received a threatening letter reminding him that his health claims weren’t backed up by science, basically telling him to knock it off.
And in the words of Michael Jordan, he took that personally.
Now, Zyn denies Tucker’s version of events, and says that it wasn’t Theo’s podcast that prompted the letter but rather a request from Tucker for sponsorship. But regardless, the talk show host wasn’t happy with the product that he had been aggressively promoting:
“They were so closed-minded and humorless and douchey that they attacked me, and I just thought, ‘I can’t even deal with this.'”
That led Tucker to launch his own brand of nicotine pouches, ALP, while going on a public crusade against Zyn. In fact, during an appearance on Theo’s podcast after launching ALP, Tucker even made some NEW claims about Zyn that I’m sure they weren’t happy about:
“I found out that almost every other person using ZYN was using it rectally. I literally had no idea… In fact in a lot of places when you buy it you get a little tube of Vaseline and some surgical gloves. And I had no idea. And I was like, ‘In a country of 350 million people, there should be a pouch for your mouth.’ It shouldn’t all be rectal use…
I was like, ‘This country needs an oral use only pouch.’ And so we made one.”
And on ALP’s website, one of their selling points is that they’re the “non-woke” nicotine pouch compared to other brands.
One of ALP’s big selling points is that the pouches come “pre-moistened,” so they’re not dried out and last longer than other brands. And the pouches come in 3 mg, 6 mg and 9 mg strengths, and are available in a variety of flavors like wintergreen, spearmint and tropical fruit.
ALP also recently announced their new line of ALP Drifters, which features “five new tropical, high-impact flavors” and would be available in 6 and 12 mg strength, stronger than their original pouches. The new line was set to drop on February 24 with the arrival of the first new flavors, Island Peach and Kiwi Ice.
But unfortunately, the rollout had to be delayed – because the first shipment of the pouches was hijacked.
According to TMZ, a shipment containing 378,000 tins of the new product was stolen after being picked up from a southern California logistics facility.
The driver reportedly “presented what appeared to be legitimate operating credentials” and took off with the truck, which was tracked as far as Kentucky before disappearing from tracking.
ALP has confirmed the theft, and is offering a $100,000 reward for information on their missing product:
The multimillion dollar theft delayed the rollout of ALP Drifters, but the company says they’re working to replace the product as soon as possible.
