Are heartfelt, pro-family commercials back?
Anyone that’s watched any amount of television in – let’s just say the past five years – knows that there have been plenty of eye-roll-worthy advertisements. In an attempt to be inclusive, various companies have unintentionally alienated large amounts of the consumer population.
Just look at the “Bud Light Boycott”… consumers started reminding companies they are the ones that have the power.
Some brands took those consumer boycotts hard, and it was interesting to see how other, non-affected companies reacted to the negative responses. They made sure to stray away from isolating and singling-out any one group of people, and one could argue that we’re now seeing a movement back to commercials that just focus on sharing and/or selling the product.
That pivot is showcased in Apple’s new advertisement presenting an innovative hearing aid feature in their Apple Airpod Pro 2’s. The commercial was shared by Apple CEO Tim Cook on social media yesterday along with this message, and the video has already been viewed over 23 million times on X:
“I’m so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.”
I'm so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter. pic.twitter.com/DsGytAUQAR
— Tim Cook (@tim_cook) November 28, 2024
I’m not crying… YOU are crying.
This time of the year, people just want to see commercials that embody and exemplify the true meaning of Christmas. One of the pillars of the holiday season is spending time with family, and this new Apple ad-spot presented how their product can help foster those memory-making moments. It’s truly one of the more touching modern advertisements that I can remember (a lot better than those stupid, big-bowed car commercials).
Social media and the world at large (even Elon Musk) has praised the new Apple commercial, as you’ll see in the comments that were shared below Tim Cook’s post:
What i like about this commercial is not the product or its function but that at the center of everything is the family. Well done Tim. 👍
— Effetto Tesla (@EffettoTesla) November 28, 2024
This is one of the best ads of all time. As a father of a 3 and 6 years old having some hearing issues my self this is heart wrenching and warming at the same time. ♥️
— Sam Felix (@wingsuitist) November 28, 2024
This is what a good ad looks like… When you compare the reactions to the recent Jaguar commercial vs this… it makes you realize what people actually want…
— Kris Patel 🇺🇸 (@KrisPatel99) November 29, 2024
This is cool
— Elon Musk (@elonmusk) November 29, 2024
This a true American company showing true American family values and I would absolutely buy this product.
— Edthecryptomaniac (@Eduardo17585048) November 29, 2024
Make Ads Great Again
— Arjun Khemani (@arjunkhemani) November 29, 2024
