A happy national underwear day, indeed.
I had no idea that was even a thing, and usually fake celebration days like this are super dumb, but in this particular case… I’m not complaining.
Last year, Riley Green signed on as an underwear model spokesperson for Gildan brand last year, which is a clothing line that makes all sorts of staples like t-shirts, socks and of course, underwear. He previously admitted that the experience was a little uncomfortable, but that he wasn’t just modeling underwear during the photo shoot, and is also promoting some of their other basics like plain t-shirts and such:
“I wasn’t really in my underwear the whole day, they got t-shirts and socks to make other stuff.”
While it might’ve been outside of Riley’s comfort zone, I think I can confidently say on behalf of all of us ladies that the whole Gildan marketing team deserves a raise for the campaign and execution of every photo:
And in honor of this (now very) important holiday, Riley shared a few new photos on Instagram, one featuring his dog Carl, though that’s obviously not what caught the ladies’ attention…
“Happy National Underwear Day from me, Carl, and @gildanonline.”
These pictures are actually a little more “conservative,” if you will, than some of the other photos and videos he’s previously shared, but the girls love Riley (for obvious reasons) and that didn’t stop them from going absolutely wild in the comments section.
Obviously, that’s what one would expect from this kind of post, and there’s plenty more where all of this came from if you go to Riley’s Instagram profile:
“Well thank you for this ad lol.”
‘Thank you for your service @gildanonline.”
“Gildan is the best!”
“I think we need to see more of the product.”
“Wowwwwww stopped breathing for a sec.”
“Just what we all needed on this fine Monday.”
“We should celebrate this day together, I think…”
“God bless America.”
“Smash.”
“I told my parents about us.”
“Weird way to propose but YES.”
“Come on man you’re stealing all the women from us.”
“Genetic lottery.”
“It’s over for all of us guys.”
“Ugh this was done too tastefully for my liking.”
“Daddy.”
“The first time I want to be a dog.”
“Does Carl need a mom?”
“So glad y’all partnered together.”
“Hope my girl don’t see this.”
“I wish I was your underwear.”
“This is such a tease…”
“Carl’s daddy has it going on.”
And if that’s not enough for ya, here’s a commercial they did last year:
