Could Taylor Swift be gearing up to headline this years Super Bowl LVII?
It appears as though that may be the case…
Last night at midnight eastern time, the NFL announced that Apple Music would be the new sponsor of the Halftime Show for 2023, after Pepsi decided not to renew their contract after ten years as the lead sponsor:
And since that moment, rumors have been flying that it might be Taylor’s turn to take over Halftime Show duties, which will have an estimated 103 million viewers this year. It simply doesn’t get any bigger than performing at the Super Bowl, I think we all know that.
Fans have cited the fact that Taylor has long been associated with the word “midnight” as a hint that it’s her, mostly because her new album is called Midnights, and she’s dropped multiple previous records at that time, though pretty much every artist on the planet does that.
The biggest hurdle for the pop superstar and performing at halftime, though, has been that she’s been locked in a sponsorship deal with Pepsi’s biggest competitor, Coca-Cola, for quite some time now, so it would be a major conflict of interest for both parties to have her perform.
But with Apple Music taking over and Pepsi out now, it doesn’t seem like a stretch to think she would be the first round pick, if you will, as the headliner.
Taylor’s new album Midnights is slated to drop on October 21st, so of course, money couldn’t buy the kind of press and attention she would get for putting on a show and playing those songs in between halves at State Farm Stadium in Glendale, Arizona next year.
Super Bowl LVI will be broadcast on Fox on February 12th, 2023, and according to Variety, Taylor is already confirmed as the Super Bowl halftime headliner by three separate sources.
Taylor and her team have yet to comment publicly on the rumor, and she’s mostly been promoting her new album on her various social media platforms, so she hasn’t been giving away any clues there, either.
But with the news already pretty much out at this point, I’d say it won’t be too much longer until we get the official word.
I know it’s a long shot, and she has an extremely vast catalog of hits to pick from, but I think a little scorned country song from way back in the day would make a helluva an opener at Super Bowl LVII…
Cue up “Picture To Burn,” from her 2006 debut self-titled album: