Kacey Musgraves Reimagines Coldplay’s “Fix You” For New Chipotle Commercial Spotlighting Family Farms

Kacey Musgraves country music

Kacey Musgraves is reimagining Coldplay’s 2005 hit, “Fix You”, for a Chipotle commercial called A Future Begins.

The ad is actually the sequel to one from 2011 that featured her friend, the great Willie Nelson, who covered Coldplay’s “The Scientist” for his ad campaign.

According to marketing director Chris Brandt, Chipotle wanted to show support for family farms and local communities, and revitalizing the old campaign as more and more small farms disappear due to newer technology and bigger companies taking over seemed like the right thing to do:

“‘Back to the Start’ was an iconic moment in advertising almost a decade ago, serving as the brand’s first-ever national TV ad.

While Chipotle’s values remain unchanged, the urgency behind our efforts to revitalize farming has only intensified.

‘A Future Begins’ opens the next chapter in our mission to make real change for the future of real food.”

The song was actually written by all four members of Coldplay, and was the second single for their third studio album, X&Y, in 2005.

Kacey, being a small-town girl from Texas who has huge respect for farmers and ranchers, shared some thoughts on why the cause is so important to her:

“I mean like usually, like, back in the day, the kid would just take over the family farm.

But now, these farmers are getting too old to take care of it themselves and they don’t really have anyone to pass the torch to.”

It’s the sad reality of the world we live in today, but hopefully someone with a platform like hers will be able to shed a little but of light on the importance of family farms all over the country.

And I really hope it’s somewhere in her contract that Kacey will never have to pay extra for guac again:

Willie’s ad, which features a cover of Coldplay’s “The Scientist”:

A little bit of the behind-the-scenes work of Kacey recording the song:

A beer bottle on a dock



A beer bottle on a dock