Sure, it’s not the Super Bowl. But you know these commercials during the College Football Playoff Championship game come at a premium as one of the most-watched sporting events of the year.
And apparently one company had quite the marketing budget…but their commercials have left fans scratching their heads.
Lume Deodorant advertises itself as an all-natural deodorant for your “pits and private parts,” and their commercials popped up during the matchup between the Michigan Wolverines and the Washington Huskies.
And folks over on Twitter (or X) are wondering what they can do to make it stop:
What do I have to click, what do I have to buy, what do I have to do to stop seeing commercials for Lume body deodorant?
Imagine you’re a middle age actress who has been grinding your entire life. Your agent gets you a commercial that is going to air in front of millions(?) of people. You’re psyched. You ask your agent what the commercial is for… and it’s vaginal deodorant.