College Football Fans Upset They Got A Commercial For Vaginal Deodorant Instead Of The New NCAA Video Game During Championship Game

College football championship Lume Deodorant
Getty Images/Lume Deodorant

Paying the big bucks for that airtime.

Sure, it’s not the Super Bowl. But you know these commercials during the College Football Playoff Championship game come at a premium as one of the most-watched sporting events of the year.

And apparently one company had quite the marketing budget…but their commercials have left fans scratching their heads.

Lume Deodorant advertises itself as an all-natural deodorant for your “pits and private parts,” and their commercials popped up during the matchup between the Michigan Wolverines and the Washington Huskies.

And folks over on Twitter (or X) are wondering what they can do to make it stop:

And many fans were upset that they were hoping for a commercial for the new EA Sports College Football game, and instead got…vag deodorant.


It’s tough out there…except for Lume Deodorant apparently, which must be doing pretty well to drop the bag for these commercials during the national championship game.

And in case you missed the commercial and you’re curious…well, here you go.

A beer bottle on a dock



A beer bottle on a dock