It’s been 10 years since Ram Trucks released their phenomenal So God Made a Farmer Super Bowl commercial.
This year, we’ve already seen Super Bowl spots from Bic, featuring Willie Nelson, Snoop Dogg and Martha Stewart, and Busch Light called on Sarah McLachlan for a hilarious new spoof on her iconic animal shelter commercials.
But for me, I still go back to 2013.
Ram Trucks’ “Farmer” commercials might stand on the top of that mountain as the best Super Bowl commercial of all time.
The audio was taken from Paul Harvey’s iconic “So God Made A Farmer” speech at Future Farmers of America convention in 1978.
In a collaboration with the FFA, Dodge agreed to donate up to one millions dollars ($10,000 for every 1,000,000 views that the YouTube video of the ad received), and the goal was reached in a matter of days.
To this day, it still can send chills down your spine:
Here’s a look at the full transcript of the speech:
And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.”
So God made a farmer.
God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.”
So God made a farmer.
God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps.
Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.”
So God made the farmer.
God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”
It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk.
Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “
So God made a farmer.
Amen.
Budweiser Debuts “Six Degrees Of Budweiser” Super Bowl Commercial
Budweiser is back for the Super Bowl.
Although they’re bringing back their iconic tagline, “This Bud’s For You,” for a younger generation who didn’t grow up with it, they’re kicking it off with their “Six Degrees of Budweiser” spot/
The ad is narrated by famed actor Kevin Bacon, as it’s Budweiser’s interpretation of the six degrees of separation, as they try to display the importance of human connection, determination, and the American Spirit as they attempt to reach a younger audience.
Kristina Punwani, Head of Marketing for Budweiser, said in a statement:
“Throughout Budweiser’s history, the brand has championed the American spirit – the values and ideals that connect all our consumers no matter where they live or what they do.
In bringing back our iconic tagline, ‘This Bud’s For You,’ we are also evolving the meaning behind the phrase – from something that used to signify the end of the work day to a mantra that embodies the modern consumer and all their side hustles, passion projects and career successes.
We are going to continue this focus on intentional and authentic connections with our audience around topics and passion points that matter most to them like sports and music in 2023 and beyond.”
In this year’s ad, it will display hip hop artist and producer Metro Boomin enjoying himself a six-pack of Bud, and passes it all the way down to a local food truck owner and a construction worker, showing that hard work and determination can stem from any walk of life, perfectly displaying the human connection.
Kevin Bacon also weighed in on the ad:
“The thing about Super Bowl ads is that you have :30s to get people to feel something – to laugh, to cry, to be inspired.
I loved bringing back the six degrees concept for this year’s Super Bowl because at its core, the concept has always been about connection.
I was especially drawn to the ending, when a Budweiser is handed to the camera and I say ‘This Bud’s For You.’ I think this ad is going to stick with people.”
