This is a GREAT call by Natural Light.
There’s something about drinking a beer from a retro can, in a garage preferably, that just tastes better.
And if you know Whiskey Riff at all, you know we’ve worked with both Natural Light and Busch Beer for quite a while now (make sure you grab some awesome officially licensed merch at Whiskey Riff Shop), and love all things throwback.
A simple beer fit for any occasion, these “new” vintage can designs will roll out nationwide beginning February 6th.
Krystyn Stowe, Head of Marketing for Natural Light and Busch Beer, had this to say about the campaign and change:
“Today is a historic day for Natural Light – the start of our refresh to embrace a broader fan base and introduce the entire country to a new can design. The cans are undoubtedly sleek, and will pop on shelves and make people stop in their tracks. From beach hangs to clambakes, cases of the new vintage-inspired cans will be everywhere friends gather to Act Natural and just be themselves.”
I mean, look at this beauty…
Itchin’ to be drinkin’ outside by some water yet?
How about now?
