We all know Chief as arguably mainstream country music’s greatest mainstay over the past 10 years, and he continues to be one of the best in the business to this day.
However, Church is also known for his great charity work as well, with his Chief Cares Fund.
The Chief Cares Fund is a non-profit that was created by Eric and his wife Katherine back in 2013, that serves over 2.5 million people with charitable giving in different ways in not only the United States, but the whole world as well.
With that being said, Chief Cares has teamed up with Allegiance Flag Supply, a veteran non-profit that makes high quality American flags.
Church made the announcement via Instagram, sharing:
“Eric Church and Allegiance Flag Supply have joined forces to create an American Made product with the specific goal of driving regular contributions through Eric’s charitable arm, Chief Cares.
Available on the store now, the proceeds from this Premium American Flag benefit both Chief Cares and Folds Of Honor.”
And there’s a video to go along with it, showing several clips featuring the Allegiance American flags, coming in with the Chief Cares logo as well, all while his song “Doing Life With Me” is playing in the background.
Ol’ Chief has been a busy man here lately himself, as he unveiled his new enterprise alongside longtime manager John Peets, called Solid Entertainment.
The company will centralize all of his current endeavors, including Eric’s new SiriusXM ChannelOutsiders Radio, his Lower Broadway venue, bar and restaurant Chief’s, along with his own in-house merchandise operation and fan club the Church Choir.