According to The Tennessean, the sports betting platform FanDuel plans to bring a three-day music festival and the best time of year for college basketball together, straight to downtown Nashville in March of 2023.
The event is slated for March 16-18, right in time for the first weekend of 2023’s men’s basketball NCAA Tournament.
The event will be free and open to the public, where artists plan to perform on two outdoor stages downtown, including one near the riverfront.
And for sports fans and bettors, there will also be viewing parties throughout the festival grounds that include unspecified opportunities.
A lineup for the event is expected to drop in the coming weeks.
The major event firm Populous, which has had experience with events like the Super Bowl and the Olympics, will produce the event with support from Nashville Convention and Visitors Corp.
Deana Ivey, the president of the Nashville Convention & Visitors Corp, said in a statement:
“We know visitors love to come to Nashville for live music and they love to come for sports, so putting music and sports together is a winning combination for us.
We are excited to introduce a brand-new festival on legendary Lower Broadway to a national audience and for Nashville to benefit from the marketing and TV exposure as we continue to become known as a world-class event city.”
As badass as this event may sound, I’m just praying they bring in some true country artists in, if they bring any at all, but we can probably expect the likes of Kane Brown and Sam Hunt to show up… unfortunately.
FanDuel Bracket City Live, a three-day festival "centered around music, basketball and action" is coming to Nashville during the first weekend of the March Madness, the company announced earlier today; mobile sports betting is (not coincidently) legal in Tenn. [pics via FanDuel] pic.twitter.com/ZW83OPPUPC