As beer companies continue to build off the hard seltzer craze from 2020 and 2021, Bud Light is kicking things up a notch.
Bud Light Seltzer has unveiled the new limited-edition Bud Light Seltzer Cocktail Hour variety pack, which they consider to be their “Loudest Flavor Ever.”
The classic cocktail-inspired seltzers contain four new flavors, with Tropical Punch, Lime Margarita, Watermelon Mojito, and Strawberry Daiquiri, hitting shelves for a limited time on April 25.
Andy Goeler, Bud Light Vice President of Marketing, expressed his excitement for the new release:
“Bud Light Seltzer continues to drive innovation, delivering the “Loudest Flavors Ever” and our latest seasonal offering is no exception.
Our new limited-edition Cocktail Hour variety pack is perfect for our loyal fans who expect us to have bold, delicious flavors, and is appealing to consumers who are looking for a seltzer spin on their fan-favorite summer cocktail flavors as they gather with friends and family this season.”
The new Bud Light Seltzer Cocktail Hours will come in 12 oz. slim can variety 12-packs, with pure cane sugar, natural flavors, zero sugar, and 100 calories, with an ABV of 5%.
In addition to the new release, the Bud Light Seltzer Classic Variety pack is unveiling two new flavors in late May, with Watermelon and Tangerine.