Busch Beer Launches “Bark Bracket,” & Your Dog Could Become The Face Of The New Busch Dog Brew Can

Busch Beer Dogbrew

As we await March Madness to kick into full gear, everybody is putting together their “perfect” bracket, in hopes of winning bragging rights over their best friends and family.

With that being said, one certain beer company is bringing out the spirit of competition as well, and that’s Busch Beer.

Since the release of Busch Dog Brew in 2020, and the appointing of rescue dog Ethan as the Chief Tasting Officer in 2021, the company has been hard at work to release a brand-new flavor of Busch Dog Brew, slated to drop fall of this year.

In an effort to find the new face of Busch Dog Brew, Busch Light has created the “Bark Bracket,” a bracket-style competition to crown one lucky dog as the new face of the brand.

On National Puppy Day (March 23), fans will help Busch Light pick the potential winner from the final four, or the “final fur,” if you will, and a new dog will be crowned champ.

If you believe your dog has a great chance to win the Busch Light Bark Bracket, and you’re 21 plus, you can enter between March 15-22 by posting a picture of your dog on social media explaining why you think they should win it all, with the hashtags #BuschBarkBracket and #Contest.

Voting opens March 23-27, and the winner will be announced March 29.

Look at some of these good boys:

A beer bottle on a dock



A beer bottle on a dock