Dale Earnhardt Jr. And His Wife Amy Unveil New High Rock Vodka

Dale Earnhardt Jr.

Looks like ol’ Dale Earnhardt Jr. is using his retirement to pursue something new…

Now that he’s retired from racing, and left no doubt in anybody’s mind that there’s any chance of a comeback, Dale is moving on towards another business he knows pretty well… alcohol.

The famed NASCAR driver, and of course the son of the late great Dale Earnhardt (for you doofuses out there), has officially announced that him and his wife Amy are dropping their very own vodka, affectionately named High Rock.

They made the announcement via Instagram.

Distilled and bottled by Sugarlands Distilling Co. from the Great Smoky Mountains in Gatlinburg, Tennessee, the 44% ALC 88 proof vodka will be available in stores near you sometime this spring, although there hasn’t been an official release date yet.

If you remember back to Dale Jr.’s racing days, he used to have so many cases of Budweiser delivered to his house that the distributors thought he had to be selling it. Turns out, Dale just liked party.

So, although you might expect a new beer line from the Earnhardt family… looks like vodka it is.

A beer bottle on a dock



A beer bottle on a dock