Just this morning, NASCAR Xfinity Series driver Brandon Brown announced a new sponsor for the 2022 season, the meme cryptocurrency LGBcoin.
The crypto is a play on the viral “Let’s go Brandon” chant, which of course was started after Brown’s first career victory at Talladega this year when a crowd was chanting “F*ck Joe Biden” and reporter Kelli Stavast tried to cover it up by claiming they were cheering “Let’s go Brandon.”
Since the phrase took off as a thinly-veiled insult towards the President, Brown has said that he was having a hard time finding sponsorship for his ride for next season, despite the fact that he really didn’t have anything to do with the phrase’s birth.
At the time, it was reported that NASCAR had approved the paint scheme and sponsor – but it turns out that may have been premature.
A NASCAR spokesman now says that the sport’s sanctioning body has NOT yet approved LBGcoin’s entry into the sport, and that Brown’s announcement was premature.
UPDATE: Late Thursday afternoon, a #NASCAR spokesperson confirmed to @Motorsport that the LGBcoin sponsorship for Brown has not been approved and the team "jumped the gun" in publicizing its announcement Thursday morning. https://t.co/BcNnfwiTRU
NASCAR has sought to distance itself from its role in the whole “Let’s go Brandon” phrase, with the sport’s president Steve Phelps saying that they weren’t happy that it all started with NASCAR and that they don’t want to associate the sport with politics from either side, left or right.
But while the paint scheme hasn’t yet been approved, it hasn’t actually been rejected either – it just hasn’t gone through the approval process yet, which could take a few weeks.
For Brown’s sake, he better hope it works out – because if he was having trouble finding sponsorship before, it’s only going to be harder now that he’s fully embraced “Let’s go Brandon.”
Update: NASCAR says it has not yet approved the scheme. All paint schemes must be approved. Sponsorship needs to go through a formal process, which has not yet occurred. Process/decisions would likely occur in next couple weeks or so. https://t.co/ZL4yWfqHp3