NASCAR Driver Brandon Brown Secures Sponsorship From “Let’s Go Brandon” Cryptocurrency, LGBcoin

A person standing next to a race car

Talk about embracing the meme.

NASCAR Xfinity Series driver Brandon Brown was unexpectedly thrust into the national spotlight after his first win at Talladega earlier this year, but not for his performance on the track.

NBC reporter Kelli Stavast was interviewing race winner Brown on the frontstretch after the race. The crowd in the stands, meanwhile, was chanting “F*ck Joe Biden,” which could be heard loud and clear on the TV broadcast.

Attempting to do damage control, Stavast claimed that the crowd was chanting “Let’s go Brandon.” And all of a sudden, the new rallying cry was born.

Since then, “Let’s go Brandon” has taken on a new life as a thinly-veiled insult to President Joe Biden, and has become popular at sporting events, concerts…pretty much anywhere where a large crowd is gathered.

And of course the phrase was back in the headlines over the holidays when an Oregon father said “Let’s go Brandon” on a Christmas Eve call with President Biden, who repeated the phrase himself.

NASCAR President Steve Phelps recently addressed the sport’s role in the creation of the “Let’s Go Brandon” chant, stating that they’re “not happy about it” and that it unfortunately speaks to where we are as a country right now.

But for Brown, the man whose name sparked the entire phenomenon despite really having nothing to do with it, having his name synonymous with an insult to the President unfortunately had real-world impacts.

Brown recently said that he was having a hard time securing sponsors for the upcoming NASCAR season due to his association with the phrase.

“It got extremely difficult for us… if you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side I’ve never been put in a position where it’s, ‘OK, what side are you on? Left or right?’

So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. If I’m going to divide Coca-Cola, why would they want to talk to me?

So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb: ‘What is he doing to choose or say and how would that effect our consumer base?’ It’s too much of a risk.

I understand it on their side but it’s made it really hard to tie everything down.”

Well it looks like Brown was finally able to lock down a sponsor for next season – by embracing the meme.

Brown and his team, Brandonbilt Motorsports, announced that his 2022 ride will be sponsored by LGBcoin, a meme cryptocurrency that calls itself “America’s coin” and seeks to take advantage of the “Let’s go Brandon” phrase.

In announcing the new partnership, Brown said:

“Having the financial support of LGBcoin is incredible, especially at such a pivotal time in our team’s growth as we work to build to the next level of competition.

From wondering if we would have the financial means to continue to compete, to my first major win (at Talladega no less), to becoming an unintentional meme, this past season was a rollercoaster.

The support of sponsors like LGBcoin empowers us to be as competitive as possible and I’m looking forward to competing hard on the track in 2022.”

Despite previously expressing their displeasure at being connected to the “Let’s go Brandon” meme, NASCAR has approved the partnership between Brown and LGBcoin and cleared the paint scheme to run in the 2022 season.

A beer bottle on a dock



A beer bottle on a dock