I think I can speak for everybody when I say that it’s not gonna be the same seeing Kyle Busch in iconic M&M car and fire suit.
And why do I say that, you may ask?
Because he’s officially losing M&M’s as a sponsor after 2022.
According to FOX Business, Busch’s M&M’s deal is coming to a close, and leaving NASCAR all together in 2022, after a 15 year run.
Busch said in a social media post:
“It’s hard to put into words the appreciation I have for the Mars family, their associates and their brands that have supported me since 2008.
On the track we’ve won 55 races and 2 championships together. But off the track we’ve built friendships that will live way beyond 2022.
The Mars family has always accepted me for who I am and I’ll always be thankful for that. Here’s to many more trips to victory lane in 2022!”
Busch won the NASCAR Cup Series twice in 2015 and 2019, and competed in last season’s final at Phoenix.
The Mars family had informed Joe Gibbs Racing this summer that this would be their last stint in order to give them time to find a replacement for Busch. According to Joe Gibbs Racing President Dave Alpern, the end of the partnerships is a result of Mars looking to try some new things:
“[The company] wants to try some new things, and no matter how big a brand is, they have a finite budget, so when you want to try something new, it has to come from somewhere else.”
According to Forbes, the most recent contract signed back in 2019 was $20 million a year.
My appreciation for the entire Mars family is eternal. With 55 wins & 2 Cup titles together, we’ve built friendships that will last way past 2022. The Mars family has always accepted me for who I am and I’ll always be thankful for that. Here’s to many more trips to VL in ‘22! pic.twitter.com/GrWvU86E3V