Jack Daniel’s is in the mix, We’ve seen several new alcoholic beverage releases in 2021 so far, but I gotta say, this one completely came out of left field.
According to Boston Beer, the Boston Beer company and PepsiCo are teaming up to release something that I’ve never seen in my 23 years:
Hard Mountain Dew.
No, this is not a joke… April fools was over four months ago.
The new drinks are zero sugar, with a 5% ABV, and include three flavors with original, black cherry, and watermelon.
Boston Beer’s CEO, Dave Burwick, had this to say in a statement:
“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages.
The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love.”
CEO of PepsiCo North America, Kirk Tanner, also added:
“For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans…”
“The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect.”
The drinks will be hitting the shelves in early 2022, so hold onto your asses.