CEO Erik Barnlund spoke on the unveiling of the new vehicle:
“We’ve had a lot of interest already. Ford already has orders for 200,000 Broncos, so the novelty will eventually wear off and people will be looking for something unique.”
Well, if Bronco fans are looking for something unique, there you have it. However, you’re gonna need a fat wallet for it though, as it’s listed at $399,000, where as factory Broncos go for around $64,000.
I wonder who the first buyer will be? I got my dibs on O.J. Simpson, we all know the guy loves a good Ford Bronco…