Bad news for anybody who bought a pair of Satan Shoes.
If you’re not familiar with the saga of the Satan Shoes, here’s a quick recap:
Rapper Lil Nas X teamed up with MSCHF to produce 666 pairs of “Satan Shoes,” which were customized Nike Air Max’s with a drop of human blood in each shoe. After calls on Twitter to boycott Nike, and even criticism from future NFL QB Trevor Lawrence and South Dakota Governor Kristi Noem, Nike quickly released a statement saying they had nothing to do with the shoes and distancing themselves from the entire project.
But despite not being approved by Nike, the shoes still sold out in less than a minute.
Nike then lawyered up and filed a lawsuit against MSCHFalleging trademark infringement and dilution over the company’s signature swoosh being featured on the shoes. The shoe giant sought a restraining order preventing the orders for the shoes from being fulfilled, and preventing MSCHF from using Nike’s mark on any further products.
And today, a judge sided with Nike, granting a temporary restraining order and ruling that MSCHF must stop fulfillment of orders for the Satan Shoes.
But what does this really mean?
Well, if you ordered the shoes it might not mean much, because according to MSCHF, all but one pair of the shoes have already been shipped. The last pair was held back for a giveaway, which MSCHF said they will no longer be doing in light of the lawsuit.
The case will continue in court, with Nike requesting a permanent restraining order and damages from MSCHF, including all profits that MSCHF made from the sale of the shoes.
How’s that old saying go? “When you dance with the devil, you’re gonna get burned.”