PBR Reveals Three New Flavors Of PBR Hard Tea Seltzer Including Pineapple-Passionfruit

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Summer is so close I can almost taste it, and for you PBR fans, summer can come a little bit earlier with the introduction of three new flavors of PBR Hard Tea Seltzer.

Pabst Blue Ribbon will be adding Pineapple-Passionfruit, Raspberry, and Lemon, to their hard tea collection that already features the Peach flavor, all of which will comprise the new “PBR Hard Tea Variety Pack.”

The packs will come with 12 12-oz slim cans, offer a 4% ABV, 4 grams of sugar, and only 100 calories (for those of you who love PBR but are trying to cut back on the cals).

Pabst’s VP of marketing had this to say about the new addition:

“We want to continue offering people fun, differentiated drinks that are shareable and surprising; drinks that make them say ‘Woah, PBR did that?’.

Our brand might be over 175 years old, but we’re still young at heart and getting creative with how we range across the beverage category, as well as how we can bring some form of value to those that shop it, is something we’re relentless about.”

The addition of Hard Tea was launched last year, after PBR’s Stronger Seltzer, Hard Coffee, and Hard Cold Brew.

 

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