Dolly Parton’s Iconic “9 To 5” Gets Side Hustle Twist For New Squarespace Super Bowl Ad

Eight hours just doesn’t seem to cut it these days, eh?

For the Super Bowl this year, Dolly Parton’s iconic 1980 hit “9 To 5” is getting a side hustle remake. Partnering with Squarespace and La La Land director Damien Chazelle, the new “5 To 9” version is for anybody working after hours to achieve their dreams.

And according to a new interview with the AP Press, ideas for “9 To 5” remakes have come up pretty often:

“A lot of people through the years have wanted to change the lyrics to fit certain things they’re doing. I really thought that was a wonderful thing, especially for Squarespace. They’re so into people, new entrepreneurs working after hours to start their own businesses. ‘5 to 9’ seemed to be a perfect thing when they pitched it.”

And for Dolly, working around the clock is something she is all too familiar with:

“Well I work 365 (days a year). I’m always working 5 to 9, 9 to 5. I work all hours of the night and day. Whatever you need to do, you gotta get it done, however many hours it takes.”

Dolly is also using Squarespace for her upcoming fragrance website, DollyFragrance.com.

Here’s the full song.

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