Pabst Blue Ribbon Launches Cannabis-Infused Seltzer With 5mg Of THC Per Can

You have my attention.

From Pabst Labs comes Pabst Blue Ribbon Cannabis-Infused Seltzer. The product contains no alcohol, however offers 5mg of THC.

“Pabst Blue Ribbon has an incredibly loyal and passionate customer base who are open to change and embracing new ideas. We’ve spent a long time creating a quality product for both new and experienced users, and believe the entry of an established brand can help kick-start the cannabis drinks category.”

Available in 12-oz cans, each PBR Cannabis Infused Seltzer contains 4 grams of sugar, 25 calories, and contains no preservatives. Clocking in at 5mg of THC per can, the good people of Pabst Labs argue that dosage should be a solid middle ground place for both experienced and new cannabis users.

As of right now, lemon seltzer is the only flavor available, however new ones are already in development.

“Though this is a limited initial launch, we’ve had a really enthusiastic and positive response from dispensaries and customers, and are looking forward to a wider roll out in the coming months. For over 175 years the Blue Ribbon has connected fans across generations around its products, and we think customers, new and old, are going to love the chance to experiment with something different from a brand they trust.”

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