Pumpkin Spice Hard Seltzer Is Actually A Thing (No, I’m Not Kidding This Time)

A package of food

Welp, it was only a matter of time.

Last fall, Busch Light teased their Pumpkin Spice Busch Latte Super Hard Seltzer clocking in at an asinine 17% alcohol. It was clearly a joke, but tons of fans fell for it, and then shortly after that, we ourselves leaked a “story” about Pumpkin Spice White Claw… also an obvious joke.

But now, it’s 2020, the entire world has completely fallen apart, nothing matters and there are no rules anymore…

Enter ACTUAL pumpkin spice hard seltzer.

Yup, it’s a real thing…

Making their debut in Kroger stores throughout OhioKentucky, and Tennessee, VIVE Pumpkin Spice Hard Seltzer will be hitting shelves this September for $9.99 a pack. $10 bucks? Not bad eh?

VIVE will weigh in at 5% alcohol by volume (pretty standard for hard seltzer), 100 calories, 2 grams of carbs, and is gluten free.

“The thing that makes VIVE so refreshingly different is in its flavor profile, overall. When my brother (Evan Rouse, Chief Innovation Officer) had me try his take on Pumpkin Spice Hard Seltzer, I knew it had to exist in the world,” shares Jake Rouse, Co-Founder and CEO at Braxton Brewing Company. “There are few other products where a flavor profile and a customer base align so directly, that we wanted to be sure that we nailed the flavor. VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you’ll quickly understand why we’re thrilled to launch!”

Boy, how pumped are Ashley, Ashlee, Ashleigh, Ashlyee, Ashlie, and Ashlei gonna be this fall?

A kitchen with a sink and a toaster oven

The OG.

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A post shared by Whiskey Riff (@whiskeyriff) on Aug 30, 2019 at 11:46am PDT

A beer bottle on a dock



A beer bottle on a dock