You should’ve had a chance to take a look at the new 2021 Ford Bronco by now, but if you haven’t, this thing has exceeded expectations across the board.
So much so that folks crashed the Ford website trying to reserve theirs.
And in response to to the overwhelming demand, Ford just doubled the amount of First Edition Broncos (the top of the line model) they’re going to produce.
According to Road & Track, Ford sent an email to those that have already reserved a First Edition Bronco stating that their upping the supply from 3,500 to 7,000. However, it didn’t take long for those to sell out as well. In fact, the new 3,500 were already sold out when Ford made the announcement.
So if you planned on shelling out a bunch of money for a limited First Edition Bronco, and secured your place in line, the “rarity” of them just got cut in half… not exactly a good selling point, but it does allow more folks to get one.
The First Edition Broncos, which feature special trim packages and is loaded with all the options, come in at about $60,000, however the base model 2-door Broncos start at only $29,995.