Taylor Swift just dropped a bomb on the music world and will officially be releasing an album tonight at midnight.
Now normally I wouldn’t get too pumped for a T-Swift album, she’s just not my cup of tea, but since this one is titled Folklore and features a ton of co-writes with Aaron Dessner and one with Bon Iver, people are expecting it to be more of indie/folk record as opposed to pop stuff Taylor has been making for the latter half of her career.
And if that’s the case, you’ve officially peaked my curiosity.
And I also love the surprise approach. Eric Church did it with Mr. Misunderstood a few years back, but I really wish more artists would just drop a record without releasing a song a week for 2 months leading up to the release. By the time you get the record you’ve heard half the album already, and sometimes more than half.
According to Taylor, this new project was written and recorded in quarantine:
“Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, ‘Folklore.’ Surprise! Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; Aaron Dessner (who has co-written or produced 11 of the 16 songs), Bon Iver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and Jack Antonoff (who is basically musical family at this point). Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing Beth Garrabrant. Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with. Love you guys so much.”
She will also release a self-directed music video for “Cardigan” tonight as well.
“The music video for ‘Cardigan’ will premiere tonight, which I wrote/directed. A million thank you’s to my brilliant, bad ass video team – cinematographer Rodrigo Prieto, producer Jil Hardin, executive producer Rebecca Skinner, AD Joe ‘Oz’ Osbourne, editor Chancler Haynes, special effects wizards David Lebensfeld & Grant Miller, and set designer Ethan Tobman. The entire shoot was overseen by a medical inspector, everyone wore masks, stayed away from each other, and I even did my own hair, makeup, and styling.”