Kip Moore Helps Debut The New Ford Bronco With Inspiring “Built Wild” Short Film

A man sitting in a car

The Bronco is HERE.

And country music’s own Kip Moore is helping to introduce it to the world.

Ford premiered their brand new 2021 Bronco this evening and part of the big reveal featured a 3-minute short film starring Kip Moore. Set to Kip’s “Red, White & Blue Jean American Dream” from the new Wild World record, the ad embraces Kip’s free spirit, and chronicles his journey to find the balance between work and play, thrill and serenity, nature and concrete.

Ultimately, it’s a search for presence and purpose, and for Kip, he finds that in nature. And now, it’s the new Bronco that’s going to get him there.

Like Alan Jackson and Toby Keith before him, Kip joins an impressive class of partnerships between country music and Ford.

Plus, how badass are these things?

Move over Jeep, there’s a new sheriff in town.

A kitchen with a sink and a toaster oven

Shop the “In The Wild” Collection in the Whiskey Riff Shop.

A kitchen with a sink and a toaster oven

A kitchen with a sink and a toaster oven