Look, people are confused.
Busch Light Apple? Huh?
I’ve written about it a few times, and yes we’ve tasted it.
They sent us a sample and some goodies last week. The beer arrived nearly boiling as it was 95 degrees out, so we had to impatiently wait for it to get to a reasonable drinking temp. Then, the sip. WTF am I drinking? Is it a beer? A cider?
Well, it’s a beer, with a apple flavor. It’s definitely not a cider, or sweet. Rather a light beer, with an apple finish. Weird, for sure, but I could see people digging this in the fall months.
Here was today’s reveal:
Who knew a beer so cold could be this 🔥? Get your #BuschLightApple before they’re gone. pic.twitter.com/FGEUdX6Pmi
— Busch Beer (@BuschBeer) July 13, 2020
More info:
It’s time to crack open a revolution. Watch as Busch Guy introduces #BuschLightApple to the world. AVAILABLE FOR A LIMITED TIME ONLY IN SELECT MARKETS. pic.twitter.com/BdKO3uWwMx
— Busch Beer (@BuschBeer) July 13, 2020
And a contest to replace all your beers that disappeared:
We know your Busch Light Apple will be empty soon. So we’re offering Replacement Protection.
Be one of the first 1,000 to post a pic w/ the Busch Light Apple logo from 7/13-7/17 with #BuschProtection and #Contest for your chance to win $ toward the replacement of your product. pic.twitter.com/kqzKNvWUek
— Busch Beer (@BuschBeer) July 13, 2020
Busch Light Apple will be available through October in select zip codes in these states: WI, IL, IN, MI, KY, OH, WV, SD, ND, NE, KS, MO, IA, MN, VA, PA, NY, OK, AR, TX, UT, FL.
