The Bronco is finally going to make its long-awaited, highly-anticipated (I mean shit we’ve been talking about this thing for five years) debut one week from today. And if the thought of finally getting to see the new line of Broncos wasn’t enough, Ford is already hitting us with a Monday morning teaser video to really get the blood pumping.
Running with the moniker “Built Wild” the new ad features both 2-door and the 4-door Bronco, along with the Bronco Sport, all while paying homage to iconic lineage of Ford and the history of the Bronco.
Move over Jeep… there’s a new sheriff in town.
Not to mention, there’s talk that a Ford Bronco pickup will hit the showroom floor in 2024.
However, Ford is also promoting the new Bronco as more than just a car, it’s a lifestyle to be embraced.