Need $10,000? Want to write a beer jingle? You’re in luck. Busch Beer just announced that they’ve partnered with Billy Ray Cyrus to find the next version of “Head for the Mountains” – the beer’s song from the 1980’s.
The winner will have their version of the new song featured in an upcoming ad. Billy Ray even recorded a version of his own to get this thing rolling (watch below).
Busch also says that “Cyrus will help him or her hone their skills with a 1:1 coaching lesson before recording the final version.”
“Every Busch fan has undoubtedly heard ‘Head for the Mountains’ and can probably recall seeing the ad on TV back in the day,” said Daniel Blake, VP of Value Brands at Anheuser-Busch.
“We wanted to give these fans the opportunity to tap into their creativity and record their own rendition, and with a legend like Cyrus providing inspiration and coaching the winner, we’re eager to hear an updated version almost 40 years later.”
“I have fond memories of those ads. The ‘Head for the Mountains with Busch’ chorus is totally nostalgic!” said Billy Ray Cyrus (once the greatest mullet of all time).
“We had a great time in the studio recording the song and the opportunity to work alongside the winner to help hone their skills is really cool.”
Congrats, y’all. You made it to Tuesday. Grab a 30.
To enter, fans can submit their version of the jingle on Facebook, Instagram, Twitter or YouTube using the hashtags #HeadForTheMountains and #Contest. Submissions are open from June 23 – July 5, 2020.