Anheuser-Busch is launching another hard seltzer into the market, but this time, with a bit of a twist. Called Social Club Seltzer, each flavor is modeled after a popular cocktail, not just your run-of-the-mill fruit flavors.
Something that doesn’t taste like a shitty LaCroix, and at 7% alcohol-by-volume? You have my undivided attention.
“With the growth of the hard seltzer industry comes consumers looking for new offerings that fit different occasions, so we are excited to introduce a new premium hard seltzer cocktail for fans to enjoy,” said Lana Kouznetsov, VP of Beyond Beer, Anheuser-Busch. “Inspired by the flavors of classic cocktails and combined with the refreshment of a seltzer, Social Club appeals to cocktail lovers who are looking for the flavors they love but in a more sessionable format.”
Clocking in a 7% alcohol by volume, Social Club will initially be available in three flavors: Old Fashioned, Sidecar, and Citrus Gimlet.
Old Fashioned – A refreshing take on a classic whiskey cocktail – it balances flavors of blood orange, warm spice, and a hint of smoky oak. Sidecar – Inspired by the classic cocktail, it balances rich stone fruit flavor notes with the brightness of fresh lemon flavor notes. Citrus Gimlet – Equally fresh and complex, Citrus Gimlet is a blend of bright citrus flavor notes and a hint of juniper flavor.
Anheuser-Busch also owns Bon & Viv Spiked Seltzer and Bud Light also recently launched a hard seltzer of their own, but it appears as though Social Club is looking to offer something with a more complex flavor profile and of course, at 7% alcohol, something with a little more kick.
The hard seltzer market is blistering hot right now, and it’s nice to finally see something a little different, ya know? If you want to send some my way, I’m more than happy to give them a try. Get at me AB.
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