Anheuser-Busch Launches New 7% Alcohol, Cocktail-Flavored Hard Seltzer

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ANOTHER ONE (DJ Khaled voice).

Anheuser-Busch is launching another hard seltzer into the market, but this time, with a bit of a twist. Called Social Club Seltzer, each flavor is modeled after a popular cocktail, not just your run-of-the-mill fruit flavors.

Something that doesn’t taste like a shitty LaCroix, and at 7% alcohol-by-volume? You have my undivided attention.

“With the growth of the hard seltzer industry comes consumers looking for new offerings that fit different occasions, so we are excited to introduce a new premium hard seltzer cocktail for fans to enjoy,” said Lana Kouznetsov, VP of Beyond Beer, Anheuser-Busch. “Inspired by the flavors of classic cocktails and combined with the refreshment of a seltzer, Social Club appeals to cocktail lovers who are looking for the flavors they love but in a more sessionable format.”

Clocking in a 7% alcohol by volume, Social Club will initially be available in three flavors: Old Fashioned, Sidecar, and Citrus Gimlet.

Old FashionedA refreshing take on a classic whiskey cocktail – it balances flavors of blood orange, warm spice, and a hint of smoky oak.
SidecarInspired by the classic cocktail, it balances rich stone fruit flavor notes with the brightness of fresh lemon flavor notes.
Citrus GimletEqually fresh and complex, Citrus Gimlet is a blend of bright citrus flavor notes and a hint of juniper flavor.

Anheuser-Busch also owns Bon & Viv Spiked Seltzer and Bud Light also recently launched a hard seltzer of their own, but it appears as though Social Club is looking to offer something with a more complex flavor profile and of course, at 7% alcohol, something with a little more kick.

The hard seltzer market is blistering hot right now, and it’s nice to finally see something a little different, ya know? If you want to send some my way, I’m more than happy to give them a try. Get at me AB.

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A beer bottle on a dock



A beer bottle on a dock