According to a report from the Wall Street Journal, million of gallons of beer on the verge of being poured down the drain thanks to the lack of demand caused by Coronavirus.
It’s really simple: Bars, restaurants, venues, etc… expect a lot of beer each month, brewers make a ton of beer to meet that demand, Coronavirus shuts down bars and restaurants across the country, and now we have a shitload of beer left over and nowhere for it to go. Not to mention all of the beer that’s just sitting in empty bars.
“This was the absolute worst time for this to happen for draft beer,” says Craig Purser, chief executive of the National Beer Wholesalers Association. “We have never ever seen an interruption like this where everything freezes in place.”
At the most, draft beer will stay good for 6 months, and sometimes depending on the kind of brew, the shelf life can be as short as 2 months. And now that everything is closed down, there are roughly 10 million gallons (or about one million kegs) worth of beer going to waste in empty bars and venues, and even more in distributor warehouses.
Sam Adams hopes to make ethanol from expired beer, but if things don’t change soon, and it doesn’t look like they are going to, we’re going to see millions and millions of gallons of delicious beer go to waste.
I say it’s high time we open up those warehouse doors and let the good people show up with their trucks to take a few hundred barrels off your hands. Like a small town newspaper ad for free puppies: “Free to a good home, first come first serve, must pickup yourself.”
There would be a line down the street (six feet apart of course) and that warehouse would be empty in a few hours.
Is that not better than dumping it? Hell, you’re saving people money AND taking care of the environment, go ahead and call it a government stimulus package if you want, just don’t dump that delicious beer. We need it now, more than ever.